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High School Principles of Entrepreneurship

Pre Requisites



Do you have a desire to follow your passion and control your schedule and a willingness to take risks and work hard? Do you have an innovative idea and want to start your own business but don’t know where to start? Having the right tools and knowledge about business plans, marketing, financing, and small business management will help you achieve your entrepreneurial goals. In Principles of Entrepreneurship, students identify characteristics and traits of entrepreneurs and assess personal strengths and weaknesses for entrepreneurial success. This course focuses on the steps in starting a business; how the economy plays a role in small businesses; the basic principles of marketing, selling, distributing, and financing; and workforce readiness skills needed to be a successful entrepreneur. Throughout the course, students focus on learning about and practicing their entrepreneurial mindset, a set of skills and attitudes that are beneficial both personally and professionally. At the end of the course, you will have the opportunity to take the Entrepreneurship and Small Business (ESB v2) industry certification practice exam. Principles of Entrepreneurship is the first course in the Entrepreneurship program of study in the Marketing, Sales & Service career cluster.

Segment One

Module 01 - Entrepreneurial Opportunities

  • Characteristics
  • Ethics
  • Entrepreneurship in the Economy

Module 02 - Business Startup

  • Types of Businesses
  • Opportunities
  • Starting a New Business
  • Business Plans
  • Funding
  • Organizational Management

Module 03 - Marketing Plan

  • Market Research
  • Competition
  • Advertising and Promotions
  • Pricing 

Segment Two

Module 04 - Sales and Distribution

  • Selling Principles
  • Sales Force Planning
  • Customer Service
  • Production
  • Distribution and Shipping

Module 05 - Financial Management

  • Accounting Basics
  • Cash Flow
  • Banking
  • Credit
  • Financial Goals
  • Investing

Module 06 - Business Communications

  • Workplace Communication
  • Job Application Process
  • Soft Skills
  • Negotiation

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