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High School Agricultural Communications II

Pre Requisites

Agriscience Foundations I recommended


Agricultural Communications II prepares students with specialized knowledge in agriculture and media as they learn to design and develop marketing materials, engage in the community, and address needs of agricultural producers and consumers in a moral and ethical way. Students write news stories, compose photographs, create publications, and develop audio and video press materials. They also practice presenting speeches and visual presentations, developing real-world skills that apply across career fields. Throughout the course, students explore opportunities and develop employability skills to prepare for a career in the agricultural communication field.

Segment One

Module 01 - Agricultural Communications

  • Importance of communications in agriculture
  • Communication process
  • Types and forms of communication
  • Communication barriers
  • Agribusiness in the economy
  • Food value chain
  • Informative and persuasive messages
  • Audience analysis
  • Careers in agricultural communications
  • Plagiarism, slander, and copyright

Module 02 - Fundamentals of Public Speaking

  • Characteristics of an effective public speaker
  • Process of preparing a speech
  • Informative speech
  • Persuasive speech
  • Impromptu speech
  • Extemporaneous speech
  • Visual aids

Module 03 - Visual Communications

  • Photography and graphics
  • Digital file formats
  • Parts of a camera
  • Photo composition
  • Document design process
  • Raster and vector graphics
  • Newsletters and brochures
  • Software used in graphic design


Segment Two

Module 04 - Writing for Agriculture

  • History of printed media in agriculture
  • News writing style
  • Inverted pyramid
  • The five W’s and one H
  • Associated Press Stylebook
  • Interview questions
  • Interview procedures
  • Email correspondence
  • News release
  • Editorials
  • Media Deadlines

Module 05 - Video and Audio Production

  • Production process
  • Video and audio equipment
  • Script writing
  • Shots, angles, and movements
  • Shot outline
  • Storyboard
  • Tone and inflection
  • Promotional video creation

Module 06 - Business Communications

  • Professional organizations
  • Organizational structures
  • Career skills
  • Business letters
  • Thank-you letters
  • Job search tools
  • Job applications
  • Resumes
  • Cover letters

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